Evermore, SRG is a logo + branding project for a Private Security Response Group made up of ex US Navy Seals.
The previous company name, Blackwater, was not cutting it. The name and the logo (which was a shield) was too bland, too boring, and not exciting. They wanted something fresh, unique, and a brand that said “we mean business” with an American flare too it.
When diving in for this project, I though of all that encompassed security: being front of the line, defense, victory, no man left behind, and of course the American roots.
Shield: secure, power, strong Tip of the Spear: sharp, precise, power Eagle: USA, courage, strength Color Palette: red and black for strength, mystery, adventure, danger, intensity, authority. The success of the logo transitioned to print collateral, clothing design, and of course, business cards. The client was very pleased with the outcome and could not wait to be represent his new rebranded company.
“We are extremely pleased with the outcome of this project. The logo came out just as badass as we’d hoped for. Alexander is an exceptional designer and communicated with us every step of the way. We highly recommend him to future potential clients. “ JR Evermore CEO Los Angeles, CA 90067
Chrysalis is an up and coming Cannabis purchase and education store, located in Pasadena, CA.
The objective of the Chrysalis logo + branding, was to represent Cannabis on a more approachable, friendly, and upscale vibe. The owners wanted not only to attract everyday users, but residents and tourists unfamiliar with cannabis and the harmless benefits that come from consumption.
To not stray too far from the patch, I focused on the weed leaf itself, which has between 5 and 7 leaves per plant. To not make it too generic, i designed several “new leaves” and applied different styles too it, keeping in mind the subtly flashy style that should be applied.
Cannabis leaf: staple to the industry Flipped design: a subtle head tilt to attract potential customers Serif-Typography: to display an elegant style Color Palette: green to stay consistent with the cannabis world, and a subtle flashy gold gradient to bring out the more elegant and upscale end. The success of the logo was to be transitioned to print collateral, packages, and apparel.
“Couldn’t be happier with the direction this took and are excited to see what and where the brand progesses. “ Jonathan Watters CEO Hollywood, CA 90038
Transform is a clothing line based out of Los Angeles, CA.
Transform is a brand new Clothing Brand that revolves around its core message: “Every new day is a chance to change your life”. Their main goal is to motivate, inspire and transform peoples mindsets and inspire others through the clothes they wear.
Through this message, they wanted a strong and powerful logo to represent their motivating brand.
Design a logo that is strong, powerful and head-turning.
Large T: strength Banner/Wreath: new beginnings, growth, victory.
Transform is an ongoing project. You can purchase some of their clothing HERE
Leddy Power is a power generation company, located in Moorpark, CA.
Create a simple, text inspired logo that emitted power and had a corporate feel.
Make letters a blocky with a hint of curvature, to bring in styles for construction and marine industries.
A simple text based multi-faceted logo that could be used in different sectors of the power generation industry. Color Palette: blue and gray for water and land power generation The client was very pleased with the outcome and became enthralled with seeing it placed on print collateral and where the branding would take the company.
“Alex is a very talented artist and marketer. Exceptional character... I would recommend him to anyone in a second! “ Curt Leddy Leddy Power Moorpark, CA 93021
Canndeavor Capital Group
Canndeavor Capital Group is a boutique investment firm located in Hollywood, CA.
Establish the brand under a financial and corporate style with a trusting, and a typical corporate look.
Use a blue and black color palette for contrast, trust, power, and authority. View Chase, Bank of America, and Morgan Stanley as a source to pull ideas from.
The logo created was a simple block logo. Color Palette: blue and blue for trust and strength.
The branding was designed to have an open and transparent look, which was to represent a family style vibe within the company and lines of communication always open, between investor and CCG.
Photo manipulation involves transforming or altering a photograph using various methods and techniques to achieve desired results. Creating these pieces usually involves a combination of stock imagery and Adobe Photoshop.
Space Photo Manipulation
Presentation designs created for internal company use and startup companies seeking to raise capital for further expansion.
Presentation design has become an ever growing need; effectively communicating your ideas combining both words and imagery to your audience is a skill set many do not have a proper handle on.
Combining infographics, proper layout, and unique designs, the skill of properly communicating is the key to personal and career success.
Information has been redacted due to them being confidential in nature.
Shown here are a selection of logos designed, for their respective niches. Each one has come with their own challenges, whether it was the creative direction, the color choice or dare I say, even the client! In the end though, a happy client, and knowing a unique and creative logo was created is all that matters.
Skyscape Media Media agency based out of Ventura County, CA.
Sniffin Griffins Barbeque Logo redesign project for Warren G’s BBQ service. Custom calligraphy was applied to bring out the desired result: a hip hop vibe to the on-the-go BBQ restaurant.
Gifts by Designs Hand scripted logo for a photography business based out of Hollywood, CA.
Reverb Energy Drink Logo created for an energy drink catered to music professionals.
Shield and Anchor Protection Services A logo designed for a protection agency that specializes in VIP transport and grounds-keeping.
Shown here are a selection of projects designed, for their respective clients. Each one has come with their own challenges, whether it was the creative direction, the color choice or dare I say, even the client! In the end though, a happy client, and knowing a unique and creative logo was created is all that matters.
Quest Nutrition: Poster and Magazine print ad Health and Fitness company focused on improving peoples physical health with proper nutrition. .
K-Swiss:Magazine print ad Advertisement created for new K-Swiss tennis court specific shoes.
Zillow Infographic:Company Infographic Infographic created to show the timeline of home selling/purchasing .