There are several reasons why effective delivery is associated with effective communication. The main reason is that there are two large reasons: eye contact and body language. It is an enormous industry that runs parallel to self-help groups about becoming more confident, standing taller, speaking with a more powerful and sure voice, etc. So with that being said, let's dive into the purpose of todays post!

The Real Issue Lies Somewhere Deeper

Im not sure how many of y'all remember ever taking a speech class in high school or college; but years ago when I went through this, it was more or less the same thing that was mentioned above: stand tall, speak clearly and powerfully. The focus was thought to be on just that. But what if it was something else beyond that? What if it was right under our noses and we just never paid attention to it?

A Waste of Time

Most of the talks and/or presentations that have been in the past continuing into the present have received feedback such as "it was boring" and "it was marginally informative at best" and "a waste of time".

Where does the true issue lie? A great leader and author in this space, Tim Pollard, put together a great list that really drives this question home.

• TMI/Crammed/Overwhelming
• Irrelevant, long, and full of bulleted slides
• Too technical and dry
• Death by PowerPoint
• Boring and would read the slides (Why bother even coming to speak?)
• Dry and all about the speaker
• 
  

What did you notice about this list? Not one individual that complained about a presentation mentioned anything about eye contact or body language.

Surprising right? You would think that body language or even delivery style would play a large part in how people perceived these speakers. It's in fact all about the design of the content. It's about the content and how that content is organized.

Presentation Delivery

When presented with great content that has solid and clear organization, it seems like the rest of the delivery that you think truly matters is overlooked; it all seems to fall into place. Great delivery cannot and will not save a lack of great design.. You could have the most beautiful slide creations and animations, but that wont matter if it is not organized effectively and accurately for your audience to see. It just becomes well-delivered randomized material.

Now, does this mean that delivery, body language or tone are not important at all? No, because beneath the surface we know it is. It is the icing on the cake to your dialed-in and organized presentation. You need a certain level of finesse. What matters most is different from what you have been told.

Give us a follow and let us know your thoughts, comments and suggestions below!

Blessings and blue skies,

Alexander